thebrief

Create a modern, clean website for Doornkop that highlights the Resort's setting, while aiming to drive traffic to the offers and experiences. The website needed to focus on nature, be accessible on mobile and be Search Engine Optimised.

insights&excecution

While the previous website was informative, it lacked clever design that would best portray what guests would experience when visiting Doornkop Fish & Wildlife Reserve. It was also heavily focussed on the flyfishing facilities and neglected the other offers. With this in mind, our design team set about creating a visually pleasing, clean website, while our content marketers curated valuable information about all aspects of the Resort. Our team visited the Resort to collect content and imagery about the guest experience to better connect the brand's digital presence with that of the onsite experience.

theresults

The result of our efforts is a brand new, modernised website with user experience at its core. Doornkop has since Brand new, updated, modern website, attracting a much wider market.

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